Knut Frostad, CEO of Navico, and Brett Dybki, President of ASG, a subsidiary of the Brunswick Group, discuss the details of the acquisition of the American yachting leader, the marine electronics company, why and the prospects for the development of motor and sailboats.
Following the announcement on June 24, 2021 of an agreement to acquire Navico by global yachting leader Brunswick, Knut Frostad, CEO of Navico, and Brett Dybki, President of Advanced Systems Group (ASG), the Brunswick Group subsidiary to which the brands will be integrated, discussed the prerequisites and business ambitions after the deal.
Investing in brands, both sailboats and motorboats
The new owner wants to develop the Simrad, Lowrance, B&G and C-MAP brands as well as Navico's innovative capabilities.
ASG wants to stay in all Navico markets, both professional maritime and recreational, sailing and motoring.
Strong supplier of marine electronics
“… We work very closely with brands like Yamaha, for example, while Mercury is part of the Brunswick Group,” Dibki said.
Customers just want the best product ... ”concludes Knut Frostad.
07.07.2021
News and articles
A new eco-friendly catamaran with an unusual feature - large inflatable sails. Interparus shares the first details about MODX70!
Read more…
Outremer 4X cruising catamaran, based on the Outremer 45 hull, extended 3 feet aft, improved deck plan, rotating mast, carbon rigging, lithium batteries, and high expectations. It is a combination of everything you need to cruise and what you want to feel while sailing.
Read more…
Life on the SV Devlos sailboat looks like a dream. A company of cheerful young people travels to exotic countries, experiences exciting adventures, maintains their blog, and even brews moonshine on their yacht.
Read more…
0
