TRANSAT JACQUES VABRE: HOW MUCH RACES ARE PROFITABLE FOR CITIES? PART 2

Transat Jacques Vabre 2021 is over. What are the results of the race from an economic point of view? You can familiarize yourself with the first part of this material at this link!

Half a million people in one place

The city or any other town that hosts the start of the race usually shares the number of visitors with the place where the race ends. On average, at the beginning of a big race there are almost 100,000 - 500,000 people, including riders, visitors, technicians, journalists. 

Almost half a million living people who need to be fed, watered and received in the best conditions. Plus, there will potentially be almost the same number of cars. In addition, all possible sanitary standards must be observed. 

Small army of service personnel

One might think that the reception of such a transatlantic race is only the work of the communication team. “We involve all schools, associations and workers,” explains Regis Debons. “The goal was that no Le Havre resident felt like a stranger at such a racing festival. 

Tram tracks have been painted in race colors, and the transport system has been temporarily redesigned in residential areas, ”the official adds.

“During one and a half years of preparation, we wanted to involve all the local people. Various organizations, schools, residents actively participated in the preparation of the event. "

Race results

The result of the race was the recovery of the Le Havre economy. This should be a precedent for other cities - such large events, even in times of COVID, have a beneficial effect on venues. 

People get jobs, there is a flow of tourists to the city, which feeds small and medium-sized businesses. In the eyes of investors, such cities are becoming more profitable. An important aspect is the regularity of such events, which will slowly rivet annual attention to the city. 

Such races can be especially good for small but developing cities. Typically, the population of such a city is between 50,000 and 200,000. The attitude of the local administration is no less important. Perhaps people themselves may not be very happy with tourists, but in most cases such problems do not arise.

23.11.2021