To stop the spread of COVID-19, scheduled boat shows, fashion events and other events are canceled around the world. Some of the biggest luxury brands don't stop there, donating billions of dollars to doctors in the fight against coronavirus and providing assistance as they can.
How celebrity brands are helping fight coronavirus
For example, a beauty brand Estee lauderafter learning of a shortage of hand sanitizers, he opened a factory in New York. The enterprise will produce a water-alcohol gel for medical staff and high-risk groups. The company also donated $ 2 million to help Médecins Sans Frontières, which sends volunteers to countries that currently lack the resources to fight the coronavirus.
French beauty brand L'Occitane promised to produce 70,000 liters of hand sanitizer for the French health authorities. In addition, the brand has donated over 10,000 tubes of moisturizer to keep the hands of NHS employees in Ireland and the United Kingdom from dry.
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These companies became followers of the concern LVMH, who was one of the first in the fashion industry to join the fight against the pandemic. The concern, which owns brands such as Louis Vuitton, Loro Piana and Christian Dior, has announced that it will help make hand sanitizer to combat current shortages.
An official statement from LVMH states that they will use the production lines of their perfume and cosmetic brands to produce large quantities of hydroalcoholic gels. In addition, these gels will be provided to health authorities free of charge.
Ralph Lauren pledged $ 10 million to support healthcare workers, critically ill patients, and American colleagues - clothing designers whose financial situation has suffered as a result of the pandemic. Part of this amount will go to the manufacture of 25 thousand gowns and 250 thousand masks for medical personnel.
Sad but true: the most current trend today is a protective face mask.
Other brands that have chosen to help healthcare professionals with masks and gowns include:
- luxury coat brand Canada goose - 10 thousand masks and gowns for patients;
- Prada - 80 thousand medical overalls and 110 thousand masks;
- Gucci - 1.1 million surgical masks and 55 thousand medical overalls;
- swimwear and stockings brand Calzedonia - 10 thousand masks per day for the Verona hospital;
- Chanel, Brook Brothers - 150 thousand robes a day;
- Hugo boss - 180 thousand masks;
- Salvatore Ferragamo - 100 thousand antibacterial masks, 50 thousand units of hand sanitizer and 3000 masks for local health departments.
British brand Burberry pledged to leverage its global supply chain network to deliver over 100,000 surgical masks to the NHS. At its trench coat factory in Yorkshire, the company began sewing gowns and masks for patients. In addition, Burberry is funding research into a single-dose vaccine developed by the University of Oxford. Her human trials are scheduled for next month.
During this challenging time, several fashion houses also offered donations directly to hospitals and research institutions. Prada will fund two new intensive care units at Milan's Sacco, San Raffaele and Vittore Buzzi hospitals. Accessories brand Bulgari donated funds to the research department of the Istituto Lazzaro Spallanzani in Rome.
Fendi - Carla Fendi Foundation - announced a contribution of 100 thousand euros to the Roman Presidium of the Sanitario Columbus ICU. Ski brand Moncler donated 10 million euros for the construction of 400 intensive care units for a new hospital in Milan.
Karla has already left this world, but her good undertakings continue to help people
Kering, which owns brands such as Balenciaga, Alexander McQueen, Gucci and Ulysse Nardin, donated € 2 million to health institutes in Lombardy, Veneto and Tuscany. The corporation also donated 5 million yuan to the Red Cross Foundation in Hubei, China, where the coronavirus epidemic began.
Kering CEO François-Henri Pinault commented on this in WWD fashion news: “We think about the many victims of the new coronavirus outbreak, so we decided to donate - this is our contribution to emergency relief for the victims.” These funds will be used for medical staff and patients, as well as for public health education.
How famous brands are helping to fight coronavirus - Giorgio Armani
The people who run the world's largest fashion brands are also offering significant amounts of their personal fortune to help fight the spread of COVID-19.
Giorgio Armani has pledged over $ 2 million of his own funds to Italian hospitals after his cruise collection show was rescheduled. Donatella Versace and her daughter Allegra have donated more than $ 200,000 to intensive care units in Milan, and the executive director Gucci Marco Bizarri donated over $ 100,000 to hospitals in Italy's worst-hit region of Emilia-Romagna.
In an online article for Vogue, Editor-in-Chief Anna Wintour acknowledged the great impact of such contributions and noted: “I've never been so proud of our industry!”
Superyacht owners are also involved in the fight against coronavirus
Wealthy individuals from the world of superyachts also do not stand aside. Among such people is the owner of Chelsea Football Club Roman Abramovich... He offered public health officials in London free accommodation at his Millennium Hotel on Stamford Bridge so they didn't waste time commuting. He was joined by American scientist and superyacht owner Gene Machine. Jonathan Rothberg, which is developing a test kit for detecting COVID-19 at home.
For the production of desperately needed fans, a range of automotive and electronics brands including Rolls Royce and Dysonvolunteered to use their plants.
The coronavirus pandemic has been a challenging time for many. But against this background, it became noticeable how closely we are, in fact, closely related to each other, and how important it is in such conditions to unite for a common cause.
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